How BoardroomPR Became Florida's Most Trusted Public Relations Firm

By Brian French

From Brickell to Boca: How BoardroomPR Became Florida’s Most Trusted Public Relations Firm

There is a moment every business leader eventually faces — a microphone in their face, a crisis breaking on social media, a competitor stealing the headlines, or a company milestone that deserves far more attention than it is getting. In that moment, what separates the brands that thrive from those that stumble is not just what they say. It is who is standing in their corner, helping them say it.

For hundreds of Florida companies over the past three-plus decades, that trusted partner has been BoardroomPR. Founded in 1989 by Julie Talenfeld, the firm has grown from a single-office South Florida operation into one of the state’s largest and most decorated public relations agencies — with eight offices stretching from Naples on the Gulf Coast to Orlando in Central Florida, and every major market in between. Ranked among Florida’s top PR firms by O’Dwyer’s, recognized by the South Florida Business Journal, and battle-tested across virtually every industry that drives the Sunshine State’s economy, BoardroomPR has built something rare in a crowded marketplace: an unimpeachable reputation for results.

Here is a closer look at what makes this firm the gold standard of Florida public relations — and why businesses from startups to Fortune 500 companies keep choosing them.

A Statewide Presence Built for Florida Business

Most PR firms claim to cover Florida. BoardroomPR actually does. With fully staffed offices in eight of the state’s most strategically important markets, the firm offers something no boutique shop or out-of-state agency can replicate: genuine, on-the-ground expertise in the communities where their clients do business.

BoardroomPR Office Locations:

Fort Lauderdale (Headquarters) 1776 North Pine Island Road, Suite 320 Fort Lauderdale, FL 33322 📞 (954) 370-8999

Miami 601 Brickell Key Drive, Suite 700 Miami, FL 33131 📞 (305) 974-6878

West Palm Beach 515 N. Flagler Drive, Suite 350 West Palm Beach, FL 33401 📞 (561) 940-1364

Boca Raton Boca Raton, FL

Naples 3606 Enterprise Ave, Suite 200 Naples, FL 34104 📞 (239) 467-2491

Tampa 610 E. Zack Street, #110 Tampa, FL 33602 📞 (813) 710-9175

Orlando 20 North Orange Avenue, Suite 1100 Orlando, FL 32801 📞 (407) 693-0800

St. Petersburg St. Petersburg, FL

All offices operate Monday through Friday, 8:00 AM – 6:00 PM.

This geographic footprint is not window dressing. Florida is not a monolithic market — Miami’s fast-moving, multilingual media environment operates on entirely different rhythms than Tampa’s business press or Orlando’s hospitality and tourism beat. BoardroomPR’s teams in each city are embedded in their local business communities, with relationships built across newsrooms, broadcast studios, and civic organizations that take years to cultivate and cannot be replicated from a desk in another state.

Decades of Results Across Every Florida Sector

What has kept BoardroomPR at the top of Florida’s PR landscape for more than 35 years is not a flashy pitch deck — it is an unbroken track record of delivering for clients in the industries that matter most to the state’s economy.

Real estate developers have trusted BoardroomPR to generate the sustained media attention that moves luxury condominiums and mixed-use projects. Law firms have relied on the agency to build the kind of thought leadership profiles that drive business development without crossing ethical advertising lines. Healthcare systems, hospitality brands, financial institutions, nonprofits, and technology companies have all turned to BoardroomPR when they needed communications counsel that is strategic, creative, and built around measurable outcomes.

The testimonials speak volumes. Ed Easton, Chairman of The Easton Group, calls BoardroomPR “a first-class PR firm” with “a strong reputation for professionalism, creativity, and delivering real results.” Ruth Trezevant of Oasis Outsourcing notes the firm has been their partner for more than 15 years because they “understood our business and vision” from day one. Sarah Franco, Executive Director of JAFCO, credits BoardroomPR with helping her nonprofit raise several million dollars in private funding annually.

That longevity of client relationships — rare in an industry where accounts change hands constantly — is the firmest evidence of BoardroomPR’s effectiveness.

The Services That Set BoardroomPR Apart

Crisis Management: Calm, Strategic Counsel When Stakes Are Highest

A crisis never announces itself with a warning. Product liability claims, data breaches, executive controversies, regulatory actions, and social media firestorms can materialize at any hour — and the first 24 hours of response often determine whether a company recovers or sustains lasting damage.

BoardroomPR’s crisis management practice is one of the most experienced in the Southeast. The firm’s approach begins long before a crisis strikes: proactive scenario planning, stakeholder mapping, message development, and media training so that clients are never improvising in their most vulnerable moments. When the unexpected does occur, BoardroomPR’s crisis team mobilizes immediately — assessing the situation, coordinating across internal and external stakeholders, and crafting a response strategy that controls the narrative rather than chasing it.

In Florida, where major industries including real estate development, healthcare, and hospitality are subject to intense public and media scrutiny, the ability to navigate a crisis without permanent reputational damage is not a luxury — it is a business necessity. BoardroomPR has guided clients through some of the region’s most complex and high-profile communications challenges, emerging on the other side with their clients’ credibility intact.

Media Relations and TV Placements: Earned Media That Actually Moves the Needle

There is a significant difference between a PR firm that sends press releases and a firm that gets coverage. BoardroomPR’s media relations and TV placements practice is built entirely around the latter.

The firm’s communications professionals have spent decades building authentic relationships with the reporters, editors, producers, and assignment editors who control Florida’s most influential media outlets. From the Miami Herald and the South Florida Sun Sentinel to the Orlando Sentinel, Tampa Bay Times, and Naples Daily News — and from local TV affiliates NBC6, CBS4, Local 10, and WSVN to national platforms including Forbes, Bloomberg, The Wall Street Journal, CNN, and CNBC — BoardroomPR’s media network is unmatched in the state.

What makes those relationships productive is the firm’s deep commitment to journalistic thinking. BoardroomPR’s account teams understand what makes a story newsworthy, how to frame a client’s narrative to align with what editors and producers actually need, and how to identify the angles within a client’s business that will resonate beyond a company press release. That approach produces coverage that is substantive, credible, and genuinely valuable — not the commodity placement that evaporates without impact.

Social Media and Digital PR: Meeting Audiences Where They Are

Florida’s population is young, diverse, mobile-first, and digitally engaged in ways that make a strong online presence non-negotiable for any brand with serious growth ambitions. BoardroomPR’s social media and digital PR capabilities have been built and refined to meet that reality — integrating seamlessly with the firm’s traditional media relations work to create campaigns that reach audiences across every platform where they consume information.

The firm’s digital team develops platform-specific strategies for Instagram, LinkedIn, Facebook, TikTok, X (formerly Twitter), and emerging channels, grounded always in BoardroomPR’s foundational approach: authentic storytelling in service of strategic business objectives. Beyond organic content, the firm’s digital PR services encompass influencer identification and campaigns, online reputation monitoring, content marketing, podcast outreach, and search-optimized thought leadership.

The result is an amplification effect that multiplies the value of every earned media placement. A profile in the Miami Herald does not end when the paper goes to print — it becomes a cornerstone of a digital campaign that extends reach, builds search authority, and keeps a brand’s story circulating long after the original publication date.

Branding and Reputation Management: Building the Asset That Outlasts Any Campaign

Every service BoardroomPR provides ultimately serves a single overarching objective: building, protecting, and enhancing the reputation that is — in any market, but especially in relationship-driven Florida — a company’s most durable competitive advantage.

BoardroomPR’s branding and reputation management practice begins with a rigorous audit of how a client is currently perceived — across media coverage, social media sentiment, search results, and stakeholder feedback — and builds a strategic blueprint designed to close the gap between current perception and desired positioning. The process is deliberate, long-term, and grounded in the understanding that reputation is earned through consistent, credible communication over time, not manufactured through a single campaign.

For businesses in Florida’s most scrutinized industries — construction and real estate development, financial services, healthcare, and legal — this sustained approach to reputation building pays compounding dividends: stronger business development pipelines, easier talent recruitment, more favorable regulatory relationships, and a community standing that supports growth year after year.

The Firm That Florida Business Trusts

BoardroomPR was not built in a single market cycle or on the strength of a single flagship client. It was built over 35 years of showing up for Florida businesses with the expertise, energy, and integrity to earn and keep their trust.

With eight offices across the state, a team of award-winning communications professionals, and a full-service platform that covers everything from daily media outreach to the most complex crisis scenarios, BoardroomPR offers Florida companies something genuinely rare: a PR partner with the local depth to understand exactly where you do business and the strategic sophistication to tell your story in a way that drives real results.

For companies that understand the value of their reputation and want a firm that matches that understanding with action, there is one clear choice in Florida.